Brand identity
Primary mark, color palette, and typography pulled from the live product.
Primary lockup — on dark
Primary lockup — on light
Color palette
Background
#05080F
Dark backgrounds, avatars, video backplates
Card
#0B111E
Panels, icon tiles, overlays
Foreground
#F8FAFC
Text, outlines, reversed logo use
Primary
#EF5B2A
Hero accent, highlight, spark
Secondary
#61A6FA
Data / search accent
Accent
#16A249
Field / confirmation accent
Muted
#1D283A
Borders, low-contrast support
Muted Foreground
#94A3B8
Secondary text
Typography
Wordmark, UI, and social captions are set in Inter (SemiBold or Bold). Video thumbnails use Inter ExtraBold. Do not switch to serif or script for the core logo.
Aa Bb Cc — 0123456789
One-color fallback
When color isn’t available, use white on dark backgrounds and dark navy (#05080F) on light backgrounds. Avoid gradients in the primary production logo.
What Ballpark Genius does
A capability snapshot for press summaries and product roundups.
Conversational baseball search
Plain-English queries that understand slang, synonyms, and how baseball people actually talk — no dropdowns, no SQL.
60K+ historical seasons
A unified database covering modern MLB through the Lahman / Retrosheet eras, queryable from one search bar.
Statcast + WAR + traditional stats
Exit velocity, barrel rate, expected stats, pitch arsenal data, and both bWAR and fWAR — interpreted together.
Pace-aware projections
Full-season totals extrapolated from current production with confidence scoring that grows with sample size.
Extraordinary-season detection
Flags players on pace for historic milestones — 60+ HR, .400 AVG, 300+ K, plus 35 other rare achievement thresholds.
Game predictions with park factors
Upcoming-game win probabilities and projected scores that account for batting, pitching, park, and recent form.
Founder
Bio for press attribution.
Founder bio — TODO
Placeholder. A founder bio has not been supplied yet. Press contacts can request one via the email below and we will update this section before publication.
Press contact
For interviews, embargoed previews, and media requests.
Downloadable assets
Logos and product imagery ready for stories, video segments, and press releases.
How to refer to us
Usage guidance excerpted from the Ballpark Genius brand guide.
Do
- Use the primary lockup on dark navy (#05080F) backgrounds whenever possible.
- Pair the wordmark with one accent color at a time — primary, secondary, or accent.
- Leave at least the height of the icon spark / seam gap as clear-space around the mark.
- Use Inter (SemiBold or Bold) for any wordmark or caption set alongside the logo.
- Reference the product as "Ballpark Genius" — two words, both capitalized.
Don’t
- Don’t recolor the mark with all three accent colors at once.
- Don’t apply gradients to the production logo — use the flat mark.
- Don’t set the wordmark in serif or script faces.
- Don’t place the lockup smaller than 160 px wide (32 px for icon-only).
- Don’t imply affiliation with Major League Baseball or MLB Advanced Media.